Download Demand High for Music, Games, Software & More

Millions of people are looking for downloadable material, but what type and for what use? Are people searching for music, games, software, images, articles, or other downloads? Recent research by Epiar looked into these questions, providing potentially useful information for webmasters wanting to add resources to their sites that the public is proven to seek in high numbers.

Within the top 14,000 download-related phrases entered into search engines, the following topics appeared the most frequently:

Please click here for a complete listing of the top 14,000 download phrases.

Taking a Closer Look

Without surprise, searches for downloadable music were prominent. Within these searches, music, songs, and mp3s were among the most popularly searched items. Likewise, high search volume was also present for movies and ringtones.

Searches for Hindi music and movies were surprisingly high - another example of how search frequency research often highlights unexpected facts and trends!

Search activity surrounding computer software was also high (for Microsoft products in particular), as were searches for games. In what ways might software developers or open source advocates capitalize on knowing what people are searching for?

As for the question of how to best monetize downloading activity, there is little doubt that most searchers do not want to pay directly for their downloads. In fact, free was one of the most prominent themes found within this entire study, appearing in approximately 45% of the search phrases. With an estimated 145,000,000 annual searches for all of the phrases included in this study, that’s a lot of opportunities for enterprising and creative webmasters to capitalize on!

Epiar Inc. is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.