Luxury Bedding & Luxury Real Estate Searches Top Lists

Luxury spending by people seeking the absolute finest is nothing new, but this type of shopping only happens in small, exclusive, foreign boutiques, right? Or do people search for luxury items online too? If so, in what volume, and what products or services are they actually seeking?

Recent research by Epiar Inc. took a look into these questions, analyzing the top 5900 phrases relating to the word “luxury” as entered into search engines. Out of these 5900 phrases, the following topics rose to the top of public demand:

Please click here for a complete listing of luxury phrases.

Luxury Hotels, Condos, Travel & More

High numbers of geographic references appeared throughout luxury-related searches (relative to search behaviour in other fields of inquiry.) In the top 2700 searches which included a Canadian or American geographic reference, searches for homes, villas, condos, and other real estate were balanced by searches for travel aids such as hotels, cars, and rentals.

In fact, luxury cars were one of the highest-searched items found in this study. Some searches seemed to be for purchasing a car, while others (such as “luxury car hire uk”) were in search of rental cars that include a chauffeur!

On a separate topic, a prominent theme emerged surrounding bedding, suggesting that people will spare no expense to ensure a good night’s sleep. Also included in this group of searches were several requests for luxury dog or cat beds – sounds like a good deal for some lucky Fido or Boots!

Epiar Inc. is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.