Posted by Curtis Dueck on April 2nd, 2007

DVD Easter Eggs Surpass Real Easter Eggs in Online Search

Easter

Based on data collected from close to 200 online sources over the past year, “DVD Easter eggs” (hidden items on DVD menus) have now surpassed chocolate and painted Easter eggs in popularity, measured by the number of times each phrase is searched in popular search engines. Similarly, our friend the Easter bunny remains less popular than Easter island.

Surprisingly, an overwhelming portion of searches centered on secular topics, with searches for the Easter bunny, Easter gifts and Easter games far outnumbering searches such as “Easter Sunday” (42 searches per day), “history of Easter” (34), “Easter prayer” (13) and “Easter sermon” (13). By contrast, even “Easter bunny costume” is searched 47 times per day!

Searches for the spiritual side of Easter in 2007 would seem to remain an offline quest.

Epiar is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports. For a high resolution version of the Easter research graph, please click here.

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