Keeping with our theme of blog posts based upon seasons or holidays, and based on the hope that I will be able to spend more time on a patio with a cool drink as a result… today’s post is centred on summer.

What are searchers looking for in relation to summer? Are they searching for classic summer cocktails or studiously inquiring about summer school classes?

It’s turns out that searchers are doing neither. Looking at the Epiar market search data, we see mainly pop culture references float into the top 10: Justin Timberlake’s song ‘Summer Love’, ‘Summer Fashion’ & ‘Summer Dresses’, the song ‘Summer Nights’ from Grease, the singer/ songwriter ‘Donna Summer’, and ‘Rocket Summer’ a power pop band from Texas.

More traditional summer activities round out the top 10 phrases: ‘summer camps’, ‘summer jobs’, and ‘summer vacation’.

Epiar is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.