Retailers and entrepreneurs have all had to wrestle with the following questions at some point in time: Assuming I want to sell something, what line of products should I carry? What type of widgets is the market asking for? What unmet opportunities may exist within this market? Once I’ve decided on a general type of widgets to carry, which product features & widget sub-sets are the most likely to sell and should I be sure to have in stock at all times?

Taking a small bite out of this ongoing question, recent research by Epiar explored the nature of online demand for wholesale products. For someone with a half-empty warehouse, an active ecommerce site, and uncertainty over how to grow their operation, the following type of market research could provide some very interesting guidance!

When looking through the top 5900 search phrases that include the word “wholesale”, the following words rose to the top of the list:

Please click here for a complete “wholesale” internet market research report.

Candles and Jewelry: Getting Specific on Product Demand

Taking a closer look at two of the top products requested in “wholesale” internet searches, excellent detailed information for business owners appears. Wholesale candle outlets, for instance, would be well advised to carry scented soy and beeswax candles, information on aromatherapy, and candle making supplies. Moving these products or web content to the front of the web site or simply including them for the first time could create very positive quarterly reports!

Likewise, someone operating a wholesale jewelry business would want to include magnetic jewelry, body jewelry, jewelry for costumes, and products made of sterling silver in prominent places on their web site. That is, assuming they want to carry items the public is looking for…

Allowing search demand to inform which products or accessories to carry has proven to be extremely profitable for several Epiar clients, including businesses which carry hundreds or thousands of products. Simply connecting the dots of supply and demand (which is mapped and calculated using hundreds of thousands of pieces of information) has helped clients realize exponential increases in sales and customer satisfaction. Imagine what impact comprehensive internet market research could have on your line of products (and your bottom line!)

Epiar Inc. is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.