Toyota is one of those companies that always seems to be producing good news: from sleek new models to growing market share to increased fuel efficiency to the stories you keep hearing from satisfied vehicle owners. Given this generally positive aura surrounding the brand, how does Toyota fare in the public eye as measured by the way people search for the Japanese auto-maker online? What topics, models, problems, or buying opportunities are people most commonly entering into search engines in conjunction with Toyota?

Recent research by Epiar Inc. took a look into these questions, exploring the top several thousand phrases entered into search engines which include the word “Toyota.” Curious to see which ideas and associations jumped to the top of the list, the following topics were uncovered as the most popular:

Please click here for an expanded report on the top Toyota search phrases.

Taking a Closer Look

Of interest to the Toyota executives and bean-counters, the sporty Supra was among the most popularly searched individual models, followed closely by the Tacoma, Camry, Corolla, Prius, Celica, and Tundra. The truck department at Toyota should be proud of their rise in brand power as compared to the ever-popular Toyota sport utility vehicles, sedans, and compact cars.

One interesting feature of the Toyota search phrases surrounded the manner in which people searched for Toyotas by model year. Searches for 2007, 2006, and 2005 vehicles were predictably the highest, followed by a surprisingly even number of searches for models dating from 2004 through the 1980s and beyond. Clearly, people are still concerned about buying or repairing their older Toyotas!

In relation to older models, searches for repairs, parts, service, and other phrases implying car-trouble also appeared within popular search. It would be interesting to compare the top several thousand repair-related search phrases of Toyota with those of Ford, Honda, GM, and others. Are Toyota’s repair phrases proportionally higher or lower than those of their competitors? Which parts & problems show up the most prominently in each manufacturer’s search phrases? How is Toyota’s reputation of mechanical reliability reflected in the volume of search requests for car service and repair manuals versus the other major auto brands? All interesting questions to save for another day…

Speaking of reliability – with this cold Edmonton winter weekend and somewhere to be tonight, I sure am glad my trusty Corolla is working just fine!

Epiar Inc. is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.

Luxury spending by people seeking the absolute finest is nothing new, but this type of shopping only happens in small, exclusive, foreign boutiques, right? Or do people search for luxury items online too? If so, in what volume, and what products or services are they actually seeking?

Recent research by Epiar Inc. took a look into these questions, analyzing the top 5900 phrases relating to the word “luxury” as entered into search engines. Out of these 5900 phrases, the following topics rose to the top of public demand:

Please click here for a complete listing of luxury phrases.

Luxury Hotels, Condos, Travel & More

High numbers of geographic references appeared throughout luxury-related searches (relative to search behaviour in other fields of inquiry.) In the top 2700 searches which included a Canadian or American geographic reference, searches for homes, villas, condos, and other real estate were balanced by searches for travel aids such as hotels, cars, and rentals.

In fact, luxury cars were one of the highest-searched items found in this study. Some searches seemed to be for purchasing a car, while others (such as “luxury car hire uk”) were in search of rental cars that include a chauffeur!

On a separate topic, a prominent theme emerged surrounding bedding, suggesting that people will spare no expense to ensure a good night’s sleep. Also included in this group of searches were several requests for luxury dog or cat beds – sounds like a good deal for some lucky Fido or Boots!

Epiar Inc. is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.

With a growing public awareness of the connection between toxic chemicals in our immediate surroundings and our overall quality of life, it is no surprise that increasing numbers of people are choosing organic products as one way of cleaning up their lives and personal health. Despite increased prices and imperfections in the commercial organic certification system, there is little doubt that demand for organic products is hot and on the rise.

Recent research by Epiar explored the nature of online search surrounding organic products of all sorts, detailing the top-searched 5800 phrases that include the word “organic”. Surprising trends emerged which show substantial public interest in a wide variety of products and information extending well beyond mere organic fruits and vegetables!

Of interest to green business ventures, the following topics appeared the most frequently along with “organic” in popular search:

Please click here for a complete listing of the top 5800 organic search phrases.

Organic Baby Products – Organic Clothing, Cribs, Food, Bedding, etc.

Surprising numbers of searches were discovered which focus on organic products for children and babies. Presumably, these phrases were entered by parents who want “the best” for their children, in search of organic products to reduce their child’s exposure to toxins through “inorganic” substances. This trend extended well beyond food products, including the following precise search phrases:

• Organic baby products (searched 131 times per day)
• Organic cotton baby clothes (114)
• Organic baby food (110)
• Organic baby bedding (82)
• Organic baby apparel (80)
• Organic baby toys (56)
• Organic baby gift basket (56)
• Organic cotton baby layette (38)
• Infant organic formula (23)
• Toddler organic t shirt (16)
• Organic baby crib mattresses (14)
• Organic baby futons (12)
• Organic baby skin care (10)

Click here for a complete report on organic baby and child product searches – an exciting potential business opportunity for some smart organic webmaster!

Speaking of organic products, it must be nearly time for dinner…

Epiar Inc. is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.

Retailers and entrepreneurs have all had to wrestle with the following questions at some point in time: Assuming I want to sell something, what line of products should I carry? What type of widgets is the market asking for? What unmet opportunities may exist within this market? Once I’ve decided on a general type of widgets to carry, which product features & widget sub-sets are the most likely to sell and should I be sure to have in stock at all times?

Taking a small bite out of this ongoing question, recent research by Epiar explored the nature of online demand for wholesale products. For someone with a half-empty warehouse, an active ecommerce site, and uncertainty over how to grow their operation, the following type of market research could provide some very interesting guidance!

When looking through the top 5900 search phrases that include the word “wholesale”, the following words rose to the top of the list:

Please click here for a complete “wholesale” internet market research report.

Candles and Jewelry: Getting Specific on Product Demand

Taking a closer look at two of the top products requested in “wholesale” internet searches, excellent detailed information for business owners appears. Wholesale candle outlets, for instance, would be well advised to carry scented soy and beeswax candles, information on aromatherapy, and candle making supplies. Moving these products or web content to the front of the web site or simply including them for the first time could create very positive quarterly reports!

Likewise, someone operating a wholesale jewelry business would want to include magnetic jewelry, body jewelry, jewelry for costumes, and products made of sterling silver in prominent places on their web site. That is, assuming they want to carry items the public is looking for…

Allowing search demand to inform which products or accessories to carry has proven to be extremely profitable for several Epiar clients, including businesses which carry hundreds or thousands of products. Simply connecting the dots of supply and demand (which is mapped and calculated using hundreds of thousands of pieces of information) has helped clients realize exponential increases in sales and customer satisfaction. Imagine what impact comprehensive internet market research could have on your line of products (and your bottom line!)

Epiar Inc. is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.

Everybody wants a new guitar to kickstart their dreams of becoming a rock star – but what kind of guitars are people dreaming of?

Recent research by Epiar explored the demand for rock music’s favourite instrument by sorting frequency with which phrases including the word “guitar” are entered into search engines. Several charts emerged which show the top guitar brands, types, tabs, pointers, and accessories – lists that should make any aspiring Jimi Hendrix, Chet Atkins, Django Reinhardt, or Randy Rhodes salivate!

For a complete listing of the top 6000 search phrases that include the word “guitar”, click here.

Power Brands

Guitar enthusiasts love to dream about the next guitar to add to their collection, apparently turning to online search as a part of the fun. Should it be a mellow solid-body Gibson electric? Or perhaps a 12-string jumbo acoustic for that bluegrass project? How about a vintage Fender Stratocaster, internet search’s most popular model? Or a Hamer bass for subbing in while your bassist is gone on summer vacation?

When looking through the top 52,591,755 estimated annual searches for guitars, the following popular brands and manufacturers emerged at the top of the heap:

So Many Riffs, So Little Time

Without surprise, extensive searches for resource material relating to playing guitar were also found. Not only are people going online to dream about their next guitar purchase, they are also using search engines to find songs, tabs, chords, lessons, and scales. Highlight phrases from the complete guitar resources research report include the following top 10 search phrases:

• Guitar tabs (searched 7,538 times per day)
• Free guitar tabs (1,337)
• Guitar lessons (731)
• Free guitar lessons (440)
• Free guitar tablature (338)
• Christian guitar tabs (318)
• Guitar scales (311)
• Guitar chord charts (308)
• Guitar music (302)
• Free guitar music (300)

Take it to the Coda…

All this talk of guitars makes me want to play a few songs and solos right now! Good thing my whammy bar’s in and those amplifier tubes are nearly warmed and ready to go…

Epiar Inc. is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.