Epiar Inc. - Market Research Blog
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1. Intro to Internet Market Research

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Internet market research is a rapidly growing field with emerging techniques and technologies. The results, only now beginning to enter the public eye, are of astonishing social, commercial, political, and academic implication.

For ease of reference, internet market research can be divided into several broad categories. Determined by the type of information being analyzed, the techniques required to make the information meaningful, and the potential end uses of the research, the following thematic divisions emerge:

  1. What people want from the internet - Search Frequency Research
  2. What’s currently on the internet - Resource Information Retrieval and Internet Connectivity Research
  3. How people use what’s on the internet - User Behaviour Analysis and Web Analytics

Epiar, a Search Engine Marketing and Internet Market Research company based in Edmonton, Alberta, Canada, specializes in all forms of internet market research.

For today, we invite you to explore the research samples and articles included throughout this site, to consider the quality of the informational resources at your own disposal, and to ask yourself if you would benefit by knowing more.

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