Epiar Learning Center
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Search frequency research is the study of the information poured by ordinary people into search engines every day.

As individuals around the world use search engines to find answers to their questions and problems, they use words and short phrases to tell the search engines what they are looking for. By submitting these phrases to search engines like Google, Yahoo!, and many smaller search engines, they offer small, unsolicited insights into their needs, desires, and current life situations.

These words and phrases (search queries) can be grouped together to form a very large amount of information, including the search queries of many individuals submitted over an extended period of time. Once collected on a large scale, forming a database comprising billions of queries entered by people from every corner of the Earth, these small words and phrases shed remarkable light on the collected needs and wants of our civilization.

Epiar specializes in understanding and interpreting these needs and wants. Using leading-edge analytical tools and techniques, developed over the past five years with the assistance of the Canadian Federal Government’s Scientific Research & Experimental Development program, we are able to offer some of the most comprehensive analysis of our culture’s online behaviour available.