Epiar Learning Center
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Using advanced statistical analysis of online search, the insight into our culture’s state of being is truly staggering. Historically unprecedented clarity into humanity’s wants, needs, and intentions are now becoming available.

For instance, the global demand for certain colours of cars, flavours of ice cream, travel destinations, works of art, professional services, or forms of entertainment can all be identified and statistically stratified.

Similarly, public opinion on specific events, people, and topics can be measured and analyzed. Sample topics include public support for specific political leaders, public fear regarding specific topics such as the side-effects of new pharmaceuticals or health treatment plans, and public reaction to controversial issues such as nuclear energy, cosmetic surgery, religious strife, and foreign policy.

Special tools and techniques are required to effectively process this plethora of information. Including a sample size comprising millions of people (as compared to the 10′s, 100′s, or 1000′s in traditional market research methods such as focus groups or surveys), billions of search queries, a seemingly infinite diversity of topics, and databases brimming with additional information, this new form of sociological raw material is extremely difficult to handle – cryptically hidden right before our eyes amongst billions of lines of mind-numbing, publicly accessible computer code.

In response to this challenge, Epiar has developed a unique set of software applications and analytical techniques. The result of these efforts, which we call MarketView™, is an unparallelled insight into just about any industry, topic, or social concern imaginable.

As the digital revolution and blossoming “Age of Information” sweep through our culture, Epiar is focused on harnessing new and emerging forms of information. And our goal is quite simple: providing in-depth answers to those most inspired to know exactly what’s going on.