Epiar Learning Center
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One of the challenges of advanced internet market research is to represent key concepts simply and quickly.
In response to this challenge, Epiar has developed a series of reports that communicate complex topics and exhaustive information within a relatively short period of time.
Epiar MarketView reports, which detail search frequency research results, typically contain two sections:
- The first few pages of each report show the frequency with which single words and co-occuring word combinations appear in internet searches within a given topic. By studying the prominence and ratio of these words and multi-word combinations, society’s most common associations and ideas become visible.
This feature of our reports is excellent for long-tail conceptual analysis when lists of search queries become thousands of items long.
- The remaining pages of our reports list the entire group of phrases collected and identified for the topic in question. This list is generated by a complex sequence of data-mining, technological filtration, and human-powered relevance stratification.
Several columns of information along the right-hand side of the sample reports on this web site are left incomplete. For customers pursuing web site optimization services with Epiar, the meaning, use, color-coding, and benefit of these columns (as well as additional columns, reports, and information) can be explained and leveraged in due course.
