What are Epiar Negative Keyword Lists?

Epiar Negative Keyword Lists provide a quantum-leap in efficiency for new and established pay-per-click (PPC) advertising campaigns. Each list, a custom-generated and prioritized set of the top 10,000 negative keywords for a given topic, is also extremely easy to implement and manage by your in-house team or third-party agency.

Many online advertisers already use a handful of negative keywords within their PPC campaigns to increase the efficiency of their broad and phrase match advertising. By applying negative words such as “free,” “cheap” and perhaps a list of 20, 50, or even a few thousand additional words, significant improvements can be traced.

Epiar offers an extension of this principle. Through the use of our advanced semantic analysis software, an exhaustive list of negative keywords is created. Once this list of the top 10,000 negative keywords (the maximum number currently permitted by Google) is added to a PPC campaign, a long-tail filtration effect occurs which brings the potential for broad and phrase match PPC efficiency to its extreme.

Sample Results

Epiar Negative Keyword Lists have shown remarkable results across a variety of campaigns and verticals:

How Are These Results Possible?

The Epiar Negative Keyword Lists are generated using proprietary technology which identifies the best negative keywords to use, ranked in order of importance from 1 through 10,000, yielding both quality and quantity. After years of software development and semantic processing, our system of identifying words to avoid in PPC campaigns is 100% unique.

"But We Already Use Negative Keywords..."

Most online advertisers believe that their use of negative keywords is already sufficiently advanced. In a recent project, an Epiar Negative Keyword List was applied to an advanced-level campaign utilizing extensive broad, phrase, and exact match advertising, along with over 1000 negative keywords. This campaign was several years old with input from industry-leading PPC specialists. The results included:

Negative Keyword Lists Process - How it Works

The Epiar Negative Keyword Lists have been designed to be easily implemented by your in-house ad managers or third-party agencies. Epiar is pleased to deliver the Negative Keyword List without managing or otherwise becoming involved with your account. You retain full control over your account from start to finish, free to implement or remove the negative keywords from your account at your leisure. We simply provide the list, then let your trusted experts continue to do what they’re already doing well.

Would you like more information or do you want to see a demonstration regarding our Negative Keyword Lists for PPC? Contact us today to ask about how this can work for you!