Epiar® Negative Keyword Lists™ (NKL)
Save up to 40% on your PPC Spend!
Epiar Negative Keyword Lists (NKL) are now available online! Which list is right for you?
What are Epiar Negative Keyword Lists?
Negative keyword targeting is becoming increasingly popular to weed out worthless impressions and clicks in pay-per-click (PPC) campaigns.
For any business that is concerned with reducing operating expenses, this reduction of waste can go a long way.
The method is pretty straight forward: by simply avoiding ad impressions on the most obviously irrelevant or unrelated searches, significantly improved ad targeting (along with perks like reduced costs or increased reach) can follow.
Based on your answers to a few questions, your list will be compiled from our massive library of categorized words that are specifically filtered to weed out potential ad impressions that mean squat for your business. This product is comprised of some of the most commonly used words out there (for example, a broad range of pornographic requests, people seeking niche video games, or searches for old movie downloads that happen to have your keyword in the title...) that will never bring your company any revenue - but will definitely increase your costs!
Who should use Epiar Negative Keyword Lists?
Epiar Negative Keyword Lists are a must-have for every PPC campaign which uses phrase or broad match bids!
For anyone brave enough to venture beyond the very short tail of exact match bidding, it quickly becomes challenging to filter out all the irrelevant ad impressions that results from phrase and broad match.
Many online advertisers already use a handful of negative keywords to increase the efficiency of their advertising campaigns. Epiar offers an affordable and easy way to supplement your efforts, giving your current list a significant shot in the arm or allowing you to start out of the gates with a negative keyword list that might have taken years, if ever, for you to develop on your own.
Why Use Epiar Negative Keyword Lists?
The fact is that negative impressions cost.
Every time your ads get clicked by visitors that are not real prospects, your budget gets spent on site visits that typically have a high bounce rate as well as a low conversion rate.
Even ad impressions without clicks hurt your bottom line. Each non-click lowers your click-through-rate and lowers your Google Quality Score. In turn, this decreases the quality of your ad's positioning and forces you to pay more for each subsequent click in order to maintain a higher ad position.
In other words, a robust negative keywords list (which reduces ad impressions on phrases on irrelevant searches) provides benefits by reducing the unintended costs of otherwise reckless phrase and broad match advertising.
We use techniques not available elsewhere on the market. After years of software development and semantic processing, our system of identifying words to avoid in PPC campaigns is unique. As a result, our Negative Keyword tool provides you with the opportunity to easily apply some serious lexical power to your pay-per-click campaigns.
Epiar® Online NKL™
2500 Negative Keywords | $395.00 USD
If you're relatively new to using negative keywords in your PPC campaign or you're looking to get a good foundation of negative keywords as a starting point, then Epiar Online NKL is for you.
After you answer a series of general Yes/No questions, including defining your geographic target market, your alphabetized list of 2500 negative keywords is instantly generated.
Simply cut and paste the list into your chosen PPC campaign or ad group and you're done.
The Epiar Online NKL will stop your ads from appearing on obvious and general irrelevant phrases, which include pornographic searches, out of market searches, pop culture references and more. Simply put, phrases being searched by people who are just not your target market.
In order for the Epiar Online NKL to have the greatest impact in your PPC campaign it must consist primarily of broad and phase match keywords.
Note: The Epiar Online NKL will have little to no impact on PPC campaigns that have mostly or entirely [exact] match keywords.
Exact Matching Tip: If you are only using exact match in your PPC campaign you are likely missing out on high converting long-tail phrases that you aren't doing exact matching on. The trick is to use more broad and phrase matching in your PPC but 'kill' wasted ad impressions on phrases that aren't relevant to your company via use of an exhaustive and effective Epiar Negative Keyword List. With a solid negative keyword list in place your PPC ads will display on new relevant long-tail phrases which they previously didn't that have a good chance of converting into new business.
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Epiar® Premium NKL™
5000 Negative Keywords | $1995.00 USD
Are you a novice to expert at managing your established PPC campaigns? Are you looking for an exhaustive list of custom and targeted negative keywords to supplement the list you may already have started? If so, then Epiar Premium Negative Keyword List is for you.
The Epiar Premium NKL is created in a two step process:
| Step 1: |
Negative keywords are generated by the answers you give us from the 14 online questions. In addition you fill out 9 long answer online questions. |
| Step 2: |
Using the information you provide us from the 9 long answer questions, your Epiar Account Manager conducts custom keyword research via Epiar's proprietary MarketView™ application to isolate and prioritize the top negative keywords targeted to your PPC campaign. |
Upon completion of your Epiar Premium NKL (estimated 1 to 2 weeks from the date of sale), your Epiar Account Manager will notify you via e-mail that your custom Epiar Premium NKL is ready for download.
Simply login to your account with your selected username and password, download your Epiar Premium NKL, copy and paste it in your targeted PPC campaign or ad group, and you're done.
Note: The Epiar Premium NKL will have little to no impact on PPC campaigns that have mostly or entirely [exact] match keywords.
Exact Matching Tip: If you are only using exact match in your PPC campaign you are likely missing out on high converting long-tail phrases that you aren't doing exact matching on. The trick is to use more broad and phrase matching in your PPC but 'kill' wasted ad impressions on phrases that aren't relevant to your company via use of an exhaustive and effective Epiar Negative Keyword List. With a solid negative keyword list in place your PPC ads will display on new relevant long-tail phrases which they previously didn't that have a good chance of converting into new business.
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