Rank Higher! Increase Traffic, Sales & Leads ViaSearch Marketing & Social Media //

Epiar President, Ken Jurina, discusses why ranking higher will increase traffic.

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Epiar Inc. - Ken Jurina - PDF (2,842 KB)

First You Get The Keywords,Then You Get The Money! //

Epiar President, Ken Jurina, discusses effective keyword research.

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 Epiar Inc. - Ken Jurina - PDF (2,993 KB)

Headlines Online: SEO for Editors //

Epiar President, Ken Jurina, discusses how to optimize headlines for maximum search impact.

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 Epiar Inc. - Ken Jurina - PDF (2,662 KB)

PPC - How to Build a Better Negative Keyword List //

Epiar President, Ken Jurina, discusses how you can improve your PPC campaign in several hours just by building a better negative keyword list.

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 Epiar Inc. - Ken Jurina - PDF (824 KB)

First You Get The Keywords,Then You Get The Money //

Epiar President Ken Jurina discusses effective keyword research for perfectly built optimized pages.

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 Epiar Inc. - Ken Jurina - PDF (4.2 MB)

Tool Time: The Search Marketer's Free-to-Cheap Goodie Bag //

Epiar President Ken Jurina shares his secrets and discusses his favourite SEO & PPC tools that every online marketer should know about.

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Epiar Inc. - Ken Jurina - PDF (4.4 MB)

Perry Marshall Webinar: Negative Keywords //

Ken Jurina and Curtis Dueck from Epiar team up with the Perry Marshall Group to discuss the importance of negative keywords and their positive impact on pay-per-click campaigns. Click here to learn more about Epiar Negative Keywords.

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Epiar Inc. - Ken Jurina & Curtis Dueck - PDF (2.5 MB)

Watch the presentation

Rank Higher! Increase Sales & Leads Via SEM/SEO //

Want to learn how you can increase sales? Start by increasing targeted traffic to your website. An optimized website will generate more leads & sales for you 24 hours a day, every day. Ken Jurina discusses how to make your website your most efficient sales tool.

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Epiar Inc. - Ken Jurina - School of Retailing - PDF (2.3 MB)

eCMTA: SEO & PPC Management //

Ken Jurina discusses how to effectively manage pay-per-click campaigns to maximize ROI. Cut your PPC spend by up to 40% with Epiar Negative Keywords, plus see firsthand how Epiar does advanced SEO Keyword Research into hundreds of thousands of phrases to dramatically improve the ROI on your SEO efforts. Click here to learn more about Epiar Negative Keywords.

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Epiar Inc. - Ken Jurina - eCMTA - PDF (3.5 MB)

Tools, Glorious Tools! //

Ken Jurina updates SMX West visitors with his favorite tools used for everyday SEO & SEM. From free to paid, these glorious tools help the journeyman and journeywoman complete a day's task in half the time.

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Epiar Inc. - Ken Jurina - SMX West 2009 - PDF (4.4 MB)

Advanced Keyword Research //

Damian Finlay discusses the importance of proper keyword research and how you can benefit from it. A page can be optimized for any term, but optimizing for the right ones is where you'll find great value. Make sure you do it right while avoiding the pitfalls that could plague your data integrity.

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Epiar Inc. - Damian Finlay - SES 2008 Chicago - PDF (1.9 MB)

Perry Marshall Webinar: Negative Keywords

Ken Jurina and Curtis Dueck from Epiar team up with the Perry Marshall Group to discuss the importance of negative keywords and their positive impact on pay-per-click campaigns. Click here to learn more about Epiar Negative Keywords.

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Epiar Inc. - Ken Jurina & Curtis Dueck - Perry Marshall Webinar: 10,000 Negative Keywords - PDF (3.5 MB)

SEO: New Media Marketing Your Company Can’t Be Without!

Ken Jurina presents the importance of search engine optimization for every company, small to large. He discusses the need for keyword research, the practice of on page optimization and finally gets into pay-per-click advertising campaigns.

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Epiar Inc. - Ken Jurina - Rotary Club, Royal Glenora 2008 - PDF (3.3 MB)

10,000 Negative Keywords

Ken Jurina delves into the depths of Google AdWords little known, but powerful, feature of negative keywords. How can the addition of 10, 100, or 10,000 negative keywords help you save thousands of dollars on your PPC campaign by reducing wasted clicks. Click here to learn more about Epiar Negative Keywords.

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Epiar Inc. - Ken Jurina - Pubcon Las Vegas 2008 - PDF (3.3 MB)

Keyword Research & Search Engine Optimization

James Klassen explains the benefits of SEO and how keyword research can play a prominent role in both SEO and as part of an overall marketing campaign. Finally, James shares some useful keyword research tools.

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Epiar Inc. - James Klassen - CASLIS Edmonton - PDF (3 MB)

Keyword Research & Negative Keywords

Ken Jurina furthers his discussion on the importance of keyword research and its place in a well optimized website. As well, he offers some insight into how the addition of thousands of negative keywords can help a PPC manager save 20-40% from his or her ad spend while maintaining conversions. Click here to learn more about Epiar Negative Keywords.

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Epiar Inc. - Ken Jurina - Marketing Profs Scottsdale - PDF (3.6 MB)

Advanced PPC: 10,000 Negative Keywords

Ken Jurina discusses how the addition of 10,000 negative keywords to your pay-per-click campaign can save you thousands in wasted ad spend, increase your coverage of the long tail and improve your overall campaign in many different ways. Click here to learn more about Epiar Negative Keywords.

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Epiar Inc. - Ken Jurina - SMX 2008 New York - PDF (1.5 MB)

Keyword Research - Do's and Don'ts //

Ken Jurina discusses the do's and don'ts of keyword research. Learn how keyword research can add valuable information to your site optimization. Ensure you do it right while avoiding the pitfalls that could plague your data integrity.

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Epiar Inc. - Ken Jurina - Shop.org 2008 Summit - PDF (3.2 MB)

Advanced PPC: 10,000 Negative Keywords //

Ken Jurina talks about the advantages associated with maximizing the use of all 10,000 negative keywords in Google AdWords. Increased CTR, quality score, time on site, pages per visit, conversion rate, while saving on ad spend, are all benefits of selectively showing your ads to those that convert. Included in the presentation are several case studies of successful businesses whose implementation of negative keywords helped bolster profits. Click here to learn more about Epiar Negative Keywords.

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Epiar Inc. - Ken Jurina - HostingCon Negative Keywords - PDF (6.8 MB)

SEM ToolBox //

Ken Jurina discusses some of the favourite tools he and his company uses for both search engine marketing work and web development. The list includes a large selection of free and some, less than free, tools.

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Epiar Inc. - Ken Jurina - SEM ToolBox - PDF (4 MB)

Money For What? Search Marketing Payment Models //

Ken Jurina speaks about the numerous pricing models available to SEO and SEM firms today. Pros and cons are discussed for each size of client from small to large. How can you best present your services and prove your value rather than your cost.

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Epiar Inc. - Ken Jurina - Money for What? - PDF (600 KB)

Research & Real Marketing ROI - They're Not Mutually Exclusive //

Presentation uncovers how best to utilize your online market research budget.  Want to know what your market is searching for?  What they're really looking for?  How to answer their need?  How to capture every possible variation of their search query and increase your click through rates exponentially – just based on market research and some basic implementation to your sites?

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Epiar Inc. - Ken Jurina - Research & Real Marketing - PDF (2.06 MB)

Test My Site! //

This workshop is intended to appeal to all attendees, from beginner level to advanced, Using attendees web sites, all aspects of web site usability and search engine optimization strengths and weaknesses will be addressed.

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Epiar Inc. - Ken Jurina - Test My Site! - PDF (4.36 MB)

Shop.org 2008 Online Marketing Workshop //

Using a case-study of a specific product, see how keyword research plays a role in optimizing the customer experience.

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Epiar Inc. - Ken Jurina - Insight Using Keyword Research - PDF (1.1 MB)

SMX West 2008 - Online/Offline Synergy of Search //

Key points on improving search strategies in an online and offline world.

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Epiar Inc. SMX West 2008 - Online/Offiline Synergy of Search - PDF (9MB)

SMX West 2008 - Growing your Small SEM Firm //

You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? If so, what trade-offs do you face, and how do you scale successfully? These issues and more are explored during this panel.

SES New York 2008 - Site Clinic //

This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

PubCon 2007 - Keyword Research //

The basis for all search marketing campaigns is keyword research. There are a wide variety of tools and resources available to assist with the process of finding keywords and phrases; find out which specific ones are used throughout the industry to help develop keyphrases.

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Epiar Inc. PubCon Presentation - Ken Jurina - Las Vegas 2007 - PDF (903 KB)

SES Chicago 2007 - SEM Pricing Models //

Paid placement, or paid search, generally describes guaranteed placement advertising within the search engine results pages. Find out how it impacts traffic to your site, and learn how to incorporate paid placement strategies into your online marketing plan.

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Epiar Inc. SES Presentation - Damian Finlay - Chicago 2007 - PDF (283 KB)

Online Revealed - Educational Exchange Edmonton //

Paid placement, or paid search, generally describes guaranteed placement advertising within the search engine results pages. Find out how it impacts traffic to your site, and learn how to incorporate paid placement strategies into your online marketing plan.

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Epiar Inc. Online Revealed - Ken Jurina - PDF (1,289 KB)

Shop.org Annual Summit - Las Vegas 2007 - Keyword Research: "You Speak'n My Language?" //

The nitty gritty of keyword research is investigated with a focus on aggregating multiple data sources and implementing your findings. Included is advice on what tools are beneficial, but more importantly how the interplay with one's common sense is vital to successful keyword research.

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Epiar Inc. Shop.org Presentation - Ken Jurina - Las Vegas 2007 - PDF (681 KB)
Epiar Inc. Shop.org Presentation Handout - Ken Jurina - Las Vegas 2007 - PDF (40 KB)

SES San Jose 2007 - SEM Pricing Models //

Epiar President Ken Jurina spoke about the challenges of establishing an appropriate pricing strategy for search engine marketing and optimization services. At Epiar, we've analyzed and remolded our SEO pricing structure a number of times to fit our needs and the budgets of our clients, as well as to suit and be competitive to the market.

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Epiar Inc. SES Presentation - Ken Jurina - San Jose 2007 - PDF (262 KB)

SES San Jose 2007 - Putting Search into the Marketing Mix //

Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Inc.'s Curtis Dueck explored search's emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches.

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Epiar Inc. SES Presentation - Curtis Dueck - San Jose 2007 - PDF (459 KB)

SES Toronto 2007 - My SEM Toolbox //

At the 2007 SES Conference in Toronto, Epiar President Ken Jurina will be sharing a number of helpful tools that can be used by SEO companies to perform search engine optimization for clients.

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Epiar Inc. SES Presentation - Toronto 2007 - PDF (2,758 KB)

SES Toronto 2007 - Keyword Research //

Epiar President Ken Jurina will be presenting on a number of topics related to Keyword Research:

• What is keyword research?
• What is Search Informed Marketing (SIM)?
• How can clients most effectively leverage keyword research to improve their bottom line?

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Epiar Inc. SES Presentation - Toronto 2007 - PDF (261 KB)

MRIA 2007 Lunch and Learn Series - Opportunities with Search Engine Optimization

May 17, 2007
In an ongoing partnership with the MRIA, Ken Jurina and Matthew Glass enthusiastically put forward their thoughts in a presentation regarding, “Opportunities with Search Engine Optimization (SEO).” They lead off with the basics of search engines by differentiating organic and paid listings to later provide brief summaries on topics including site optimization, social networking and even the role blogging can play in helping to generate traffic.

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Epiar Inc. MRIA 2007 Lunch and Learn - Opportunities with Search Engine Optimization - PDF (1100 KB)

MRIA 2007 Lunch and Learn Series - Entering The Blogosphere - Part Two //

May 15, 2007
Ken Jurina and Curtis Dueck offer their insight with part two of their presentation entitled, "Entering the Blogosphere!" They touch upon traffic strategies, specifically social media, rss feeds, and linkbait. Read part one.

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Epiar Inc. MRIA 2007 Lunch and Learn - Entering the Blogosphere! - Part Two - PDF (1000 KB)

Business Link Presentation - Opportunities with Search Engine Optimization //

April 18, 2007
Internet marketing is now a mainstay of our economy and Ken discusses how businesses can take advantage of the latest medium.

He presents the importance of integrating search engine optimization. Included in his presentation are the fundamentals of search engines, how users interact with them, and how to optimize a site for the both search engines and users alike.

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Epiar Inc. Business Link Presentation - Opportunities with Search Engine Optimization - PDF (1700 KB)

Business Link Images

SES New York 2007 - Search and Privacy //

Search privacy is becoming an increasingly hot-button issue, especially after last year's data release from AOL that left anonymous searchers exposed.

Damian discussed the privacy implications of search histories being stored by search engines - from both the consumer's and marketer's perspectives - to determine if enough is being done to protect searchers, or whether more improvement is necessary.

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Epiar Inc. SES Presentation - Damian Finlay - New York 2007 - PDF (946 KB)

SES NY 2007 Images

SES New York 2007 - Putting Search into the Marketing Mix //

Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Inc.'s Curtis Dueck explored search's emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches.

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Epiar Inc. SES Presentation - Curtis Dueck - New York 2007 - PDF (867 KB)

SES NY 2007 Images

MRIA 2007 Lunch and Learn Series - Entering The Blogosphere //

In a two-part presentation for MRIA Alberta, Ken Jurina and Curtis Dueck discussed the basics of blogs from the advantages and disadvantages of blogs to researching the blogosphere.

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MRIA 2007 Lunch and Learn Series - Entering The Blogosphere - Part One - PDF (786 KB)

SES Chicago 2006 - Business Issues for the Small SEM Shop //

Characterized as a service, search engine marketing has the challenge of presenting very few (if any) tangible products. Optimization services with many SEO companies are not transparent, and it may take weeks or months for clients to see any real, long-term results. And, unfortunately, clients receive little or no guarantee for the work being charged to them. This may leave many SEO & SEM firms wondering how to initiate a pricing strategy that makes sense to their clients while still being able to remain competitive within the industry.

Epiar President Ken Jurina spoke about the challenges of establishing an appropriate pricing strategy for search engine marketing and optimization services. At Epiar, we've analyzed and remolded our SEO pricing structure a number of times to fit our needs and the budgets of our clients, as well as to suit and be competitive to the market.

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Epiar Inc. SES Presentation - Chicago 2006 - PDF (319 KB)

SES Chicago 2006 - Putting Search into the Marketing Mix //

Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Account Manager Curtis Dueck explores search's emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches.

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Epiar Inc. SES Presentation - Chicago 2006 - PDF (319 KB)

The Business Link Speaker Series - Small Business Search Engine Marketing //

How do your customers find your web site? It might be through referrals, your brochure, or a web link, but chances are they found you through a search engine. In this seminar, Epiar President Ken Jurina discussed how to optimize your web site to increase your ranking in search engines as well as outlining:

• How search engines work.
• How to make your website search engine friendly by making simple but effective changes.
• Where and how to register your site.
• How to use keywords and various HTML tags.
• How to implement other search engine optimization (SEO) techniques.

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Epiar Inc. Business Link Presentation 2006 - PDF (2,332 KB)

SES Toronto 2006 - My SEM Toolbox //

At the 2006 SES Conference in Toronto, Epiar President Ken Jurina shared a variety of free and proprietary tools that Epiar finds useful in performing search engine marketing and optimization strategies for clients.

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Epiar Inc. SES Presentation - Toronto 2006 - PDF (3,667 KB)

SES New York 2006 - My SEM Toolbox //

At the 2006 SES Conference in New York, Epiar President Ken Jurina made a presentation covering some of the different tools that can be used by SEO companies to contribute to current web site optimization strategies.

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Epiar Inc. SES Presentation - New York 2006 - PDF (3,667 KB)

SEMPO Webinar Series - SEM: It's Not Just Paid Search!
(Part 2) //

Ken conducted a webinar for SEMPO that outlined a number of on-page, on-site, and off-site SEO practices. Included in his discussion was the importance of establishing SEO as a long-term process – and integrating it as an essential element of your online and offline marketing strategy, whether the goal of your web site is to increase online traffic, conversions, or brand awareness.

Audio Download

The presentation is available as a recorded live presentation via Webex.

MRIA Speaker Series - New Opportunities with Internet Market Research //

The Marketing Research & Intelligence Association asked Ken to discuss how Internet market research, based on search term frequencies, has helped Epiar clients increase their lead generation and customer loyalty, reduce their operational costs, and improve partner or channel development.

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MRIA - New Opportunities with Internet Market Research - PDF (1,131 KB)