Using Online Marketing to your Advantage //West End Business Association August 13, 2010 View/Download |
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Rank Higher! Increase Traffic, Sales and Leads Via
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Rank Higher! Increase Traffic, Sales and Leads Via
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The Search Marketing Toolkit: Tool Talk for Team //SMX Presentation April 8, 2010 View/Download |
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Rank Higher! Increase Traffic, Sales & Leads ViaSearch Marketing & Social Media //Junior Achievement Northern Alberta View/Download |
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First You Get The Keywords,Then You Get The Money! //PubCon, November 10, 2009 Epiar President, Ken Jurina, discusses effective keyword research. View/Download |
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Headlines Online: SEO for Editors //Canadian Newspaper Association, October 28, 2009 Epiar President, Ken Jurina, discusses how to optimize headlines for maximum search impact. View/Download |
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PPC – How to Build a Better Negative Keyword List //Shop.org Summit, Las Vegas, September 22, 2009 Epiar President, Ken Jurina, discusses how you can improve your PPC campaign in several hours just by building a better negative keyword list. View/Download |
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First You Get The Keywords,Then You Get The Money //SEOmoz Training Seminar – August 24, 2009 Epiar President Ken Jurina discusses effective keyword research for perfectly built optimized pages. View/Download |
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Tool Time: The Search Marketer’s Free-to-Cheap Goodie Bag //SES Toronto – June 9, 2009 Epiar President Ken Jurina shares his secrets and discusses his favourite SEO & PPC tools that every online marketer should know about. View/Download |
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Perry Marshall Webinar: Negative Keywords //Perry Marshall Webinar, April 28, 2009 Ken Jurina and Curtis Dueck from Epiar team up with the Perry Marshall Group to discuss the importance of negative keywords and their positive impact on pay-per-click campaigns. Click here to learn more about Epiar Negative Keywords. View/Download
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Rank Higher! Increase Sales & Leads Via SEM/SEO //U of A School of Retailing – April 2, 2009 Want to learn how you can increase sales? Start by increasing targeted traffic to your website. An optimized website will generate more leads & sales for you 24 hours a day, every day. Ken Jurina discusses how to make your website your most efficient sales tool. View/Download
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eCMTA: SEO & PPC Management //eCommerce Merchants Trade Association – March 31, 2009 Ken Jurina discusses how to effectively manage pay-per-click campaigns to maximize ROI. Cut your PPC spend by up to 40% with Epiar Negative Keywords, plus see firsthand how Epiar does advanced SEO Keyword Research into hundreds of thousands of phrases to dramatically improve the ROI on your SEO efforts. Click here to learn more about Epiar Negative Keywords. View/Download |
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Tools, Glorious Tools! //SMX West, Santa Clara, February 12, 2009 Ken Jurina updates SMX West visitors with his favorite tools used for everyday SEO & SEM. From free to paid, these glorious tools help the journeyman and journeywoman complete a day’s task in half the time. View/Download |
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Advanced Keyword Research //SES, Chicago, December 8-11, 2008 Damian Finlay discusses the importance of proper keyword research and how you can benefit from it. A page can be optimized for any term, but optimizing for the right ones is where you’ll find great value. Make sure you do it right while avoiding the pitfalls that could plague your data integrity. View/Download
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Perry Marshall Webinar: Negative KeywordsPerry Marshall Webinar, November 25, 2008 Ken Jurina and Curtis Dueck from Epiar team up with the Perry Marshall Group to discuss the importance of negative keywords and their positive impact on pay-per-click campaigns. Click here to learn more about Epiar Negative Keywords. View/Download |
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SEO: New Media Marketing Your Company Can’t Be Without!Rotary Club at Royal Glenora, Edmonton, November 20, 2008 Ken Jurina presents the importance of search engine optimization for every company, small to large. He discusses the need for keyword research, the practice of on page optimization and finally gets into pay-per-click advertising campaigns. View/Download
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10,000 Negative KeywordsPubcon, Las Vegas, November 10, 2008 Ken Jurina delves into the depths of Google AdWords little known, but powerful, feature of negative keywords. How can the addition of 10, 100, or 10,000 negative keywords help you save thousands of dollars on your PPC campaign by reducing wasted clicks. Click here to learn more about Epiar Negative Keywords. View/Download
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Keyword Research & Search Engine OptimizationCASLIS, Edmonton, November 5, 2008 James Klassen explains the benefits of SEO and how keyword research can play a prominent role in both SEO and as part of an overall marketing campaign. Finally, James shares some useful keyword research tools. View/Download |
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Keyword Research & Negative KeywordsMarketing Profs, Scottsdale, October 22, 2008 Ken Jurina furthers his discussion on the importance of keyword research and its place in a well optimized website. As well, he offers some insight into how the addition of thousands of negative keywords can help a PPC manager save 20-40% from his or her ad spend while maintaining conversions. Click here to learn more about Epiar Negative Keywords. View/Download
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Advanced PPC: 10,000 Negative KeywordsSMX, New York, October 6, 2008 Ken Jurina discusses how the addition of 10,000 negative keywords to your pay-per-click campaign can save you thousands in wasted ad spend, increase your coverage of the long tail and improve your overall campaign in many different ways. Click here to learn more about Epiar Negative Keywords. View/Download |
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Keyword Research – Do’s and Don’ts //Shop.org Summit, Las Vegas, September 16, 2008 Ken Jurina discusses the do’s and don’ts of keyword research. Learn how keyword research can add valuable information to your site optimization. Ensure you do it right while avoiding the pitfalls that could plague your data integrity. View/Download
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Advanced PPC: 10,000 Negative Keywords //HostingCon, Chicago, July 29, 2008 Ken Jurina talks about the advantages associated with maximizing the use of all 10,000 negative keywords in Google AdWords. Increased CTR, quality score, time on site, pages per visit, conversion rate, while saving on ad spend, are all benefits of selectively showing your ads to those that convert. Included in the presentation are several case studies of successful businesses whose implementation of negative keywords helped bolster profits. Click here to learn more about Epiar Negative Keywords. View/Download
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SEM ToolBox //SES, Toronto, June 18, 2008 Ken Jurina discusses some of the favourite tools he and his company uses for both search engine marketing work and web www. The list includes a large selection of free and some, less than free, tools. View/Download |
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Money For What? Search Marketing Payment Models //SMX, Seattle, June 3, 2008 Ken Jurina speaks about the numerous pricing models available to SEO and SEM firms today. Pros and cons are discussed for each size of client from small to large. How can you best present your services and prove your value rather than your cost. View/Download |
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Research & Real Marketing ROI – They’re Not Mutually Exclusive //MRIA, Edmonton, May 26, 2008 Presentation uncovers how best to utilize your online market research budget. Want to know what your market is searching for? What they’re really looking for? How to answer their need? How to capture every possible variation of their search query and increase your click through rates exponentially – just based on market research and some basic implementation to your sites? View/Download
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Test My Site! //Online Revealed, Calgary, May 13, 2008 This workshop is intended to appeal to all attendees, from beginner level to advanced, Using attendees web sites, all aspects of web site usability and search engine optimization strengths and weaknesses will be addressed. View/Download |
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Shop.org 2008 Online Marketing Workshop //April 7 – 9, 2008 Using a case-study of a specific product, see how keyword research plays a role in optimizing the customer experience. View/Download
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SMX West 2008 – Online/Offline Synergy of Search //February 27, 2007 Key points on improving search strategies in an online and offline world. View/Download
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SMX West 2008 – Growing your Small SEM Firm //Feb 28, 2007 You’re getting — or want to get — more business than your small SEM firm can handle. Do you scale up by hiring more people? If so, what trade-offs do you face, and how do you scale successfully? These issues and more are explored during this panel. On the Panel: Damian Finlay |
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SES New York 2008 – Site Clinic //March 20, 2008 This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. On the Panel: Damian Finlay |
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PubCon 2007 – Keyword Research //December 4, 2007 The basis for all search marketing campaigns is keyword research. There are a wide variety of tools and resources available to assist with the process of finding keywords and phrases; find out which specific ones are used throughout the industry to help develop keyphrases. View/Download
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SES Chicago 2007 – SEM Pricing Models //December 3-7, 2007 Paid placement, or paid search, generally describes guaranteed placement advertising within the search engine results pages. Find out how it impacts traffic to your site, and learn how to incorporate paid placement strategies into your online marketing plan. View/Download
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Online Revealed – Educational Exchange Edmonton //November 13, 2007 Paid placement, or paid search, generally describes guaranteed placement advertising within the search engine results pages. Find out how it impacts traffic to your site, and learn how to incorporate paid placement strategies into your online marketing plan. View/Download |
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Shop.org Annual Summit – Las Vegas 2007 – Keyword Research: “You Speak’n My Language?” //September 18, 2007 The nitty gritty of keyword research is investigated with a focus on aggregating multiple data sources and implementing your findings. Included is advice on what tools are beneficial, but more importantly how the interplay with one’s common sense is vital to successful keyword research. View/Download
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SES San Jose 2007 – SEM Pricing Models //August 20 – 23, 2007 Epiar President Ken Jurina spoke about the challenges of establishing an appropriate pricing strategy for search engine marketing and optimization services. At Epiar, we’ve analyzed and remolded our SEO pricing structure a number of times to fit our needs and the budgets of our clients, as well as to suit and be competitive to the market. View/Download
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SES San Jose 2007 – Putting Search into the Marketing Mix //August 20 – 23, 2007 Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Inc.’s Curtis Dueck explored search’s emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches. View/Download
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SES Toronto 2007 – My SEM Toolbox //June 12 – 13, 2007 At the 2007 SES Conference in Toronto, Epiar President Ken Jurina will be sharing a number of helpful tools that can be used by SEO companies to perform search engine optimization for clients. View/Download |
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SES Toronto 2007 – Keyword Research //June 12 – 13, 2007 Epiar President Ken Jurina will be presenting on a number of topics related to Keyword Research:
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MRIA 2007 Lunch and Learn Series – Opportunities with Search Engine OptimizationMay 17, 2007 View/Download
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MRIA 2007 Lunch and Learn Series – Entering The Blogosphere – Part Two //May 15, 2007 View/Download
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Business Link Presentation – Opportunities with Search Engine Optimization //April 18, 2007 He presents the importance of integrating View/DownloadBusiness Link Images
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SES New York 2007 – Search and Privacy //April 10-13, 2007 Search privacy is becoming an increasingly hot-button issue, especially after last year’s data release from AOL that left anonymous searchers exposed. Damian discussed the privacy implications of search histories being stored by search engines – from both the consumer’s and marketer’s perspectives – to determine if enough is being done to protect searchers, or whether more improvement is necessary. View/Download
SES NY 2007 Images
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SES New York 2007 – Putting Search into the Marketing Mix //April 10-13, 2007 Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Inc.’s Curtis Dueck explored search’s emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches. View/Download
SES NY 2007 Images
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MRIA 2007 Lunch and Learn Series – Entering The Blogosphere //May 15, 2007 In a two-part presentation for MRIA Alberta, Ken Jurina and Curtis Dueck discussed the basics of blogs from the advantages and disadvantages of blogs to researching the blogosphere. View/Download
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SES Chicago 2006 – Business Issues for the Small SEM Shop //December 4-7, 2006 Characterized as a service, search engine marketing has the challenge of presenting very few (if any) tangible products. Optimization services with many SEO companies are not transparent, and it may take weeks or months for clients to see any real, long-term results. And, unfortunately, clients receive little or no guarantee for the work being charged to them. This may leave many SEO & SEM firms wondering how to initiate a pricing strategy that makes sense to their clients while still being able to remain competitive within the industry. Epiar President Ken Jurina spoke about the challenges of establishing an appropriate pricing strategy for search engine marketing and optimization services. At Epiar, we’ve analyzed and remolded our SEO pricing structure a number of times to fit our needs and the budgets of our clients, as well as to suit and be competitive to the market. View/Download |
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SES Chicago 2006 – Putting Search into the Marketing Mix //December 4-7, 2006 Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Account Manager Curtis Dueck explores search’s emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches. View/Download |
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The Business Link Speaker Series – Small Business Search Engine Marketing //How do your customers find your web site? It might be through referrals, your brochure, or a web link, but chances are they found you through a search engine. In this seminar, Epiar President Ken Jurina discussed how to optimize your web site to increase your ranking in search engines as well as outlining:
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SES Toronto 2006 – My SEM Toolbox //April 25-26, 2006 At the 2006 SES Conference in Toronto, Epiar President Ken Jurina shared a variety of free and proprietary tools that Epiar finds useful in performing search engine marketing and optimization strategies for clients. View/Download |
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SES New York 2006 – My SEM Toolbox //February 27 – March 2, 2006 At the 2006 SES Conference in New York, Epiar President Ken Jurina made a presentation covering some of the different tools that can be used by SEO companies to contribute to current web site optimization strategies. View/Download
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SEMPO Webinar Series – SEM: It’s Not Just Paid Search!
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MRIA Speaker Series – New Opportunities with Internet Market Research //The Marketing Research & Intelligence Association asked Ken to discuss how Internet market research, based on search term frequencies, has helped Epiar clients increase their lead generation and customer loyalty, reduce their operational costs, and improve partner or channel www. View/Download
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;return false; "Business Link Ken Presentation on SEO")
;return false; "Business Link Plaque")
;return false; "Business Link Office")
;return false; "Curtis Dueck, Rand Fishkin from SEOmoz, Ken Jurina, Mystery Guest, and Vanessa Fox from Google")
;return false; "SEMPO Board of Directors")
;return false; "Brian Mark from Toolbarn and Todd Friesen from Range Media Online")
