SEM ToolBox //
June 18, 2008
Ken Jurina discusses some of the favourite tools he and his company uses for both search engine marketing work and web development. The list includes a large selection of free and some, less than free, tools.
View/Download
 Epiar Inc. - Ken Jurina - SEM ToolBox - PDF (4 MB)
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Money For What? Search Marketing Payment Models //
June 3, 2008
Ken Jurina speaks about the numerous pricing models available to SEO and SEM firms today. Pros and cons are discussed for each size of client from small to large. How can you best present your services and prove your value rather than your cost.
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Epiar Inc. - Ken Jurina - Money for What? - PDF (600 KB)
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Research & Real Marketing ROI - They're Not Mutually Exclusive //
May 26, 2008
Presentation uncovers how best to utilize your online market research budget. Want to know what your market is searching for? What they're really looking for? How to answer their need? How to capture every possible variation of their search query and increase your click through rates exponentially – just based on market research and some basic implementation to your sites?
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Epiar Inc. - Ken Jurina - Research & Real Marketing - PDF (2.06 MB)
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Online Revealed 2008 - Test My Site! //
May 13, 2008
This workshop is intended to appeal to all attendees, from beginner level to advanced, Using attendees web sites, all aspects of web site usability and search engine optimization strengths and weaknesses will be addressed.
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Epiar Inc. - Ken Jurina - Test My Site! - PDF (4.36 MB)
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Shop.org 2008 Online Marketing Workshop //
April 7 - 9, 2008
Using a case-study of a specific product, see how keyword research plays a role in optimizing the customer experience.
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Epiar Inc. - Ken Jurina - Insight Using Keyword Research - PDF (1.1 MB)
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SMX West 2008 - Online/Offline Synergy of Search //
February 27, 2007
Key points on improving search strategies in an online and offline world.
View/Download
Epiar Inc. SMX West 2008 - Online/Offiline Synergy of Search - PDF (9MB)
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SMX West 2008 - Growing your Small SEM Firm //
Feb 28, 2007
You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? If so, what trade-offs do you face, and how do you scale successfully? These issues and more are explored during this panel.
On the Panel: Damian Finlay
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SES New York 2008 - Site Clinic //
March 20, 2008
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.
On the Panel: Damian Finlay
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PubCon 2007 - Keyword Research //
December 4, 2007
The basis for all search marketing campaigns is keyword research. There are a wide variety of tools and resources available to assist with the process of finding keywords and phrases; find out which specific ones are used throughout the industry to help develop keyphrases.
View/Download
Epiar Inc. PubCon Presentation - Ken Jurina - Las Vegas 2007 - PDF (903 KB)
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SES Chicago 2007 - SEM Pricing Models //
December 3-7, 2007
Paid placement, or paid search, generally describes guaranteed placement advertising within the search engine results pages. Find out how it impacts traffic to your site, and learn how to incorporate paid placement strategies into your online marketing plan.
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Epiar Inc. SES Presentation - Damian Finlay - Chicago 2007 - PDF (283 KB)
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Online Revealed - Educational Exchange Edmonton //
November 13, 2007
Paid placement, or paid search, generally describes guaranteed placement advertising within the search engine results pages. Find out how it impacts traffic to your site, and learn how to incorporate paid placement strategies into your online marketing plan.
View/Download
Epiar Inc. Online Revealed - Ken Jurina - PDF (1,289 KB)
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Shop.org Annual Summit - Las Vegas 2007 - Keyword Research: "You Speak'n My Language?" //
September 18, 2007
The nitty gritty of keyword research is investigated with a focus on aggregating multiple data sources and implementing your findings. Included is advice on what tools are beneficial, but more importantly how the interplay with one's common sense is vital to successful keyword research.
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Epiar Inc. Shop.org Presentation - Ken Jurina - Las Vegas 2007 - PDF (681 KB)
Epiar Inc. Shop.org Presentation Handout - Ken Jurina - Las Vegas 2007 - PDF (40 KB)
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SES San Jose 2007 - SEM Pricing Models //
August 20 - 23, 2007
Epiar President Ken Jurina spoke about the challenges of establishing an appropriate pricing strategy for search engine marketing and optimization services. At Epiar, we've analyzed and remolded our SEO pricing structure a number of times to fit our needs and the budgets of our clients, as well as to suit and be competitive to the market.
View/Download
Epiar Inc. SES Presentation - Ken Jurina - San Jose 2007 - PDF (262 KB)
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SES San Jose 2007 - Putting Search into the Marketing Mix //
August 20 - 23, 2007
Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Inc.'s Curtis Dueck explored search's emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches.
View/Download
Epiar Inc. SES Presentation - Curtis Dueck - San Jose 2007 - PDF (459 KB)
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SES Toronto 2007 - My SEM Toolbox //
June 12 - 13, 2007
At the 2007 SES Conference in Toronto, Epiar President Ken Jurina will be sharing a number of helpful tools that can be used by SEO companies to perform search engine optimization for clients.
View/Download
Epiar Inc. SES Presentation - Toronto 2007 - PDF (2,758 KB)
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SES Toronto 2007 - Keyword Research //
June 12 - 13, 2007
Epiar President Ken Jurina will be presenting on a number of topics related to Keyword Research:
- What is keyword research?
- What is Search Informed Marketing (SIM)?
- How can clients most effectively leverage keyword research to improve their bottom line?
View/Download
Epiar Inc. SES Presentation - Toronto 2007 - PDF (261 KB)
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MRIA 2007 Lunch and Learn Series - Opportunities with Search Engine Optimization
May 17, 2007
In an ongoing partnership with the MRIA, Ken Jurina and Matthew Glass enthusiastically put forward their thoughts in a presentation regarding, “Opportunities with Search Engine Optimization (SEO).” They lead off with the basics of search engines by differentiating organic and paid listings to later provide brief summaries on topics including site optimization, social networking and even the role blogging can play in helping to generate traffic.
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Epiar Inc. MRIA 2007 Lunch and Learn - Opportunities with Search Engine Optimization - PDF (1100 KB)
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MRIA 2007 Lunch and Learn Series - Entering The Blogosphere - Part Two //
May 15, 2007
Ken Jurina and Curtis Dueck
offer their insight with part two of their presentation entitled,
"Entering the Blogosphere!" They touch upon traffic strategies,
specifically social media, rss feeds, and linkbait. Read part one.
View/Download
Epiar Inc. MRIA 2007 Lunch and Learn - Entering the Blogosphere! - Part Two - PDF (1000 KB)
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Business Link Presentation - Opportunities with Search Engine Optimization //
April 18, 2007
Internet marketing is now a mainstay of our economy and Ken discusses how businesses
can take advantage of the latest medium.
He presents the importance of integrating
search engine optimization. Included
in his presentation are the fundamentals of search engines, how users interact
with them, and how to optimize a site for the both search engines and users
alike.
View/Download
Epiar Inc. Business Link Presentation - Opportunities with Search Engine Optimization - PDF (1700 KB)
Business Link Images
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SES New York 2007 - Search and Privacy //
April 10-13, 2007
Search privacy is becoming an increasingly hot-button issue, especially after last year's data release from AOL that left anonymous searchers exposed.
Damian discussed the privacy implications of search histories being stored by search engines - from both the consumer's and marketer's perspectives - to determine if enough is being done to protect searchers, or whether more improvement is necessary.
View/Download
Epiar Inc. SES Presentation - Damian Finlay - New York 2007 - PDF (946 KB)
SES NY 2007 Images
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SES New York 2007 - Putting Search into the Marketing Mix //
April 10-13, 2007
Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Inc.'s Curtis Dueck explored search's emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches.
View/Download
Epiar Inc. SES Presentation - Curtis Dueck - New York 2007 - PDF (867 KB)
SES NY 2007 Images
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MRIA 2007 Lunch and Learn Series - Entering The Blogosphere //
May 15, 2007
In a two-part presentation for MRIA Alberta, Ken Jurina and Curtis Dueck discussed the basics of blogs from the advantages and disadvantages of blogs to researching the blogosphere.
View/Download
MRIA 2007 Lunch and Learn Series - Entering The Blogosphere - Part One - PDF (786 KB)
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SES Chicago 2006 - Business Issues for the Small SEM Shop //
December 4-7, 2006
Characterized as a service, search engine marketing has the challenge of presenting very few (if any) tangible products. Optimization services with many SEO companies are not transparent, and it may take weeks or months for clients to see any real, long-term results. And, unfortunately, clients receive little or no guarantee for the work being charged to them. This may leave many SEO & SEM firms wondering how to initiate a pricing strategy that makes sense to their clients while still being able to remain competitive within the industry.
Epiar President Ken Jurina spoke about the challenges of establishing an appropriate pricing strategy for search engine marketing and optimization services. At Epiar, we've analyzed and remolded our SEO pricing structure a number of times to fit our needs and the budgets of our clients, as well as to suit and be competitive to the market.
View/Download
Epiar Inc. SES Presentation - Chicago 2006 - PDF (319 KB)
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SES Chicago 2006 - Putting Search into the Marketing Mix //
December 4-7, 2006
Remarkable insights into our culture’s wants, needs, opinions, and experiences are now becoming available through advanced search frequency research. Filled with samples and case studies, Epiar Account Manager Curtis Dueck explores search's emerging impact on offline business research, social issues, political research, pop trends, and also notes several humorous samples of popular Internet searches.
View/Download
Epiar Inc. SES Presentation - Chicago 2006 - PDF (319 KB)
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The Business Link Speaker Series - Small Business Search Engine Marketing //
How do your customers find your web site? It might be through referrals, your brochure, or a web link, but chances are they found you through a search engine. In this seminar, Epiar President Ken Jurina discussed how to optimize your web site to increase your ranking in search engines as well as outlining:
- How search engines work.
- How to make your website search engine friendly by making simple but effective changes.
- Where and how to register your site.
- How to use keywords and various HTML tags.
- How to implement other search engine optimization (SEO) techniques.
View/Download
Epiar Inc. Business Link Presentation 2006 - PDF (2,332 KB)
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SES Toronto 2006 - My SEM Toolbox //
April 25-26, 2006
At the 2006 SES Conference in Toronto, Epiar President Ken Jurina shared a variety of free and proprietary tools that Epiar finds useful in performing search engine marketing and optimization strategies for clients.
View/Download
Epiar Inc. SES Presentation - Toronto 2006 - PDF (3,667 KB)
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SES New York 2006 - My SEM Toolbox //
February 27 - March 2, 2006
At the 2006 SES Conference in New York, Epiar President Ken Jurina made a presentation covering some of the different tools that can be used by SEO companies to contribute to current web site optimization strategies.
View/Download
Epiar Inc. SES Presentation - New York 2006 - PDF (3,667 KB)
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SEMPO Webinar Series - SEM: It's Not Just Paid Search!
(Part 2) //
Ken conducted a webinar for SEMPO that outlined a number of on-page, on-site, and off-site SEO practices. Included in his discussion was the importance of establishing SEO as a long-term process – and integrating it as an essential element of your online and offline marketing strategy, whether the goal of your web site is to increase online traffic, conversions, or brand awareness.
Audio Download
The presentation is available as a recorded live presentation via Webex.
 Search Engine Marketing: It's Not Just Paid Search! - Webex |
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MRIA Speaker Series - New Opportunities with Internet Market Research //
The Marketing Research & Intelligence Association asked Ken to discuss how Internet market research, based on search term frequencies, has helped Epiar clients increase their lead generation and customer loyalty, reduce their operational costs, and improve partner or channel development.
View/Download
MRIA - New Opportunities with Internet Market Research - PDF (1,131 KB)
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