Web Site Audits //

What kind of visibility does your web site have in the search engines? Can someone outside of your organization use your site with confidence and ease? If you have difficulty answering these questions, then your web site may be doing more harm than help.

A web site usability audit is one of the most effective ways for your company to answer these questions. It provides a thorough examination and critical analysis of your site's usability and offers valuable insight that allows your company to make smarter decisions about its future online marketing initiatives.

Limited performance and low usability of your site can impact your business in many ways. They can:

• lower your site visits and reduce qualified lead generation
• diminish the value of your customer service
• decrease your brand equity or your company’s credibility
• reduce the effectiveness of your online marketing initiatives

Internet users have increasingly higher expectations and are becoming more demanding. Any frustration due to web site performance, accessibility, or usability results in users avoiding or reducing visits to your web site, possibly even causing negative criticism towards it.

Epiar can provide a proper audit of your web site detailing every element that affects search engine compatibility, web site accessibility, and user navigation. Our analysis identifies and demonstrates your competitive market advantage or deficiency.

Web Site Optimization Reports //

An Epiar web site audit provides the following feedback:

• Site Design and Aesthetics – Is your web site visually appealing and attractive to the user?
• Structure and Navigation – Is the navigation of the site easy to follow for the search engine spiders and your users?
• W3C Standards Compliance – Is the HTML and CSS programming code on your site valid?
• Robots.txt File Check – Does your site have a proper robots.txt file?
• Link Validation – Are any of the links on your site broken or dead?
• Link Popularity – How many, and what type of, inbound links does your web site have?
• Search Engine Saturation – How many pages of your web site are being indexed by the search engines?
• Page Load Time – How long does it take for your web site to appear in a browser?
• Keyword Density – Do you have the right ratio of keywords being optimally used on each page?
• Keyword Ranking – What is the current position of your target phrases in the search engines?
• Cross-Browser Compatibility – Can your site be viewed in the most popular Internet browsers?

In addition to our audit, you also receive our strategic input for developing the content, navigation, and structure of your web site. Knowing what search engines value, we will make recommendations to increase the effectiveness of your site in today's competitive and dynamic search engine environment.

After all, wouldn’t you rather have a site that performs? Or know that yours is doing so?

To find out more about how an Epiar web site audit can help increase the return on your web investment, contact us today. 1.888.428.5545.