Web Site Optimization Services – Epiar
BluePrint™ //
Epiar BluePrint™ leverages the information and results produced in MarketView™. This phase delivers optimized plans designed to organize your web content in a structure that is attractive to both visitors and search engines alike. Without this arrangement, one that encourages your target audience to find the content you’ve worked so hard to produce, is there any point in even having a web site?
Valuable strategic business and marketing intelligence reports are delivered in this phase, proceeding in two stages:
In the first stage, we create a comprehensive hierarchy of pages and cross links, ensuring the best distribution of your content into pages and sub-pages. This stage is completed by the delivery of an optimized Site Plan.
In the second stage, we provide specific instructions for each page’s content regarding the inclusion and placement of key words and phrases. This information is delivered in multi-page reports called Optimization Guides.
Increased Online Traffic from SEO Web Design //
Why wonder and guess how to organize your content? Why not let Epiar:
- provide your Site Plan? This page-by-page listing of your web site’s architecture includes:
- an easy-to-read, structured listing of all pages within the site, grouped according to location within the site and colour-coded to denote distance from the home page.
- optimized anchor text for the links in your navigation structure, and the number of daily search frequencies for the exact text string.
- optimized page title, and the number of daily search frequencies for the exact text string.
- links to Optimization Guides and the page’s SEO copywriting (if applicable).
- provide your Optimization Guides? Each Optimization Guide includes:
- optimized anchor text for internal links.
- optimized META keywords and description tags:
- mandatory description and headline phrases.
- page’s primary target phrase – including detailed instructions for where it should appear throughout the page.
- other title words and phrases – including detailed instructions for where additional related phrases should appear throughout the page.
- suggestions for optimal page word count.
- preferred description and headline words – an ordered list of single words most often co-occurring with the target phrase and their search frequencies. To be used by the developer when deciding which additional terms to include in key locations throughout the page.
- topic ideas – an ordered list of potential topics for the page based on phrases that relate to the target phrase, including the KEI to determine which, if any, additional low-competition phrases should be included.
Expert Search Engine Optimization Services //
At Epiar, usability is never sacrificed in an attempt to trick the search engines into ranking our clients higher. After all, what’s the point of getting plenty of visitors to your site if they just find choppy, incoherent content, become frustrated, and leave?
We ensure that every aspect of your web site is written and organized intelligently. “Content is King,” you may have heard. It is certainly essential to achieving online success, and it’s exactly what Epiar BluePrint™ delivers.
Target. Relevant, focused, user-friendly content that can be found by high volumes of qualified traffic.
Connect. Using Epiar BluePrint™ site plans and optimization guides.
Succeed. Gain detailed plans to build your unique, high-performance web site.
Why not incorporate unparalleled Internet marketing research with every page of your web site? Why not obtain detailed instructions for optimized placement of key content? Why not give yourself the Epiar edge?
