What is SEO? //

In the event you’re a newbie to acronyms like SEO, SEM, SERP, IBLs, and PPC, you really have some grit to still be looking at this page. Search engine optimization, similar but not identical to search engine marketing, describes a fascinating and emerging industry that, fueled by the phenomenal growth of the Internet, has produced some amazing commercial results.

For the quickest introduction to some key terms, consider a few definitions taken from our own SEO/SEM glossary . Or, enter some of those terms to your favorite search engine and see what comes up. It won’t take long for you to figure out the general idea.

An important distinction needs to be made – not all SEO firms and tactics are good SEO firms and tactics. Yes, SEO has the potential to look like magic to the untrained or impatient eye, but achieving long-term, sustainable returns on your investment is not unlike most other things; if you want it to work, and you want it to work well, chances are there’s no instant solution.

Many companies proclaiming instant results, guaranteed #1 SERP rankings, and tactics that sound too good to be true are on the market. In fact, they’re hoping for your business. That’s great if they can back up their promises. However, taking back-door approaches to your long-term online-success can be a questionable if not dangerous approach.

Legitimate, professional, trustworthy SEO procedures and services take time, smarts, commitment, honesty, and a plan that works. Not jumping on the quick-tip or spam-wagon of the day or the year, Epiar focuses on developing your website so that it will do well at a competitive price for a long time to come. We want you referring us your friends 20 years from now. Yeah, a lot will change before that time, but the principles of professionalism, creating quality, focused, content, and making the right connections in the right ways to people who care about what you do will likely stay the same. At Epiar, our vision of SEO is to optimize your online strategy, using every bit of knowledge and integrity available. Our competitors take a different approach. Which one will you choose for yourself?