SEO & Online Marketing

The Buyers’ Path to Conversion

By Carissa Ng

We’re sticklers for good stats, so here are some handpicked numbers from our Google Partner Event this week: Decreasing Store Traffic In-store traffic is decreasing. However, when shoppers do go in-store, they’re spending more. 25% of consumers who clicked on a retailer’s Google Search ad before visiting the store are over 25% more likely to […]

Edmonton | SEO & Online Marketing

How to Change Your Google Profile Photo

By Carissa Ng

There has been a lot of buzz around changing Edmonton’s Google profile photo. Claiming or creating a Google My Business page is essentially the process of submitting your business location to Google, resulting in your business appearing within local search results and within Google Maps. Changing a google profile photo can be a lengthy and complex process but […]

SEO & Online Marketing

What is Google Optimize?

By Adriel Michaud

Google Optimize is Google’s new website testing and experimentation platform. For most users, it will enable quick and easy testing of page design and content changes. While the free platform is publicly available today, we’ve had some time to play with Google Optimize through early access. Notable features include: Great integration with Google Analytics and Google Tag […]

SEO & Online Marketing

5 Common AdWords Mistakes

By Adriel Michaud

At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]

SEO & Online Marketing

Why you need both SEO and PPC

By Laura Tailleur

Search engine optimization and pay per click (aka paid advertising) are two peas in a pod – ride or die homies. Each of these marketing channels have characteristics that make them different, but they also complement each other and build each other up which is why you should always include both in your online marketing strategy.